Friday, April 27, 2012

Cellulite, Summer's Enemy.

Cellulite is one of the skin conditions that cause the most aesthetic worry. It is recognized by a number of very distinctive dimples which are usually around the thighs, buttocks and other body area with large areas of fat near the skin.


Although usually affects more women than men, men also can suffer from this problem. One of the biggest incorrect myths regarding cellulite is its association with being overweight.  Losing weight will not to wipe out cellulite. The tendency to develop cellulite has more to do with the hereditary factors.

To understand better ... With obesity, the skin is smooth, adipocytes increase in size, their distribution is widespread and dietary treatment works. In contrast, with cellulite, the skin is rough, bumpy and has an "orange peel" aspect, it is more common in women, there is an alteration of adipocytes, the distribution is localized and dietary management alone is not a solution.
Cellulite triggers
- Hormonal: influence on the blood flow and the synthesis of lipids (puberty, menstruation, pregnancy, birth control, etc).
- Vasculares: Fragilidad capilar, pérdida de elasticidad, endurecimiento de los vasos, varices, microtraumatismos (hematomas).
- Vascular: capillary fragility, loss of elasticity, hardening of the vessels, varicose veins, microtraumas (hematoma).
- Genetics: gynoid constitution. Higher in Latin women than Scandinavian women.
- Food: overeating (lipogenesis), excess salt (fluid retention), poor water and fluid intake, a deficient consumption of vegetables and an unbalanced and / or poor diet.
- Lifestyle: inactivity, lack of exercise, poor posture, tight clothing, excessive heat, inadequate footwear and smoking.
Why does cellulite form?
Underlying skin support walls known as fibrous septae, do not maintain the skin connected in a uniform manner. This causes an irregular appearance, with the habitual dimples.
Types
We can recognize several basic types of cellulite:
Aqueous:
• Increases water retention.
• Increase in volume and size.
 • Less uniform and smooth appearance of the skin.
 Lipidic:
 • Accumulation of lipids and water.
 • Degeneration of the connective tissue.
 • Pain.
 • Associated with circulatory problems.

To fight it is essential to maintain a healthy diet and exercise regularly. An effective cosmetic treatment for cellulite should act on these levels:
- Circulatory (draining and toning).
- Connective Tissue (restructuring).
- Adipose tissue (lipolytic).
Nanotechnology is the most innovative solution to combat cellulite. Liposomes have a higher active ingredient penetration power, eliminate fats, reduce the volume and reinforce the internal structure of the skin.
Caffeine, for example, stimulates lipolysis in adipocytes, stimulates the breakdown of the triglycerides of adipocytes and reduces the volume of adipocytes.
Carnitine reduces the high level of triglycerides and cholesterol. Its deficiency prevents fats from being transported to places where energy is burned. It promotes the degradation of triglycerides in adipose tissue.
In summary, any product that seeks to eliminate cellulite should include the following:
1èLIPOLYTIC ACTION: favour the elimination of localized fat in skin tissues. Reduce the formation of new fat.
2èVENOTONIC ACTION: Activate microcirculation in the affected area, favour the removal of accumulated fluids and reduce volume.
3èFIRMING – RESTRUCTURING ACTION: Strengthen the internal structure of the tissue, provide a firm, smooth aspect, and eliminating the “orange peel” appearance.

For more information on our products for cellulite treatment, please check out http://www.sesderma.com/usa/cellulite.php 

Friday, March 30, 2012

Sesderma USA renews its immage

Improvements in the graphical interface, navigation, and programming of the site

In the process of renewing Sesderma’s branding, the website plays a very important role. Soon we plan to roll out an entirely new website,  but until that happens we have given our currentt US web site a makeover.

Some work made was to make better use of space on the site, and compact important information in order to facilitate navigation.

The navigation menus have been completely re-designed and duplicate menus have been eliminated to in order to make navigation less confusing, and more direct with a uniform style.

The variety of colors was reduced, and the cooperate grey color is now the predominant color on the site.

The image and style have been changed. The banner images are cleaner and more subtle, in line with the new company image.

The text font and color has also changed and font sizes have been adjusted. This change provides a more modern style to the Web, and incorporates the our new logos.

Check out the before and after images  below, and by visiting http://www.sesderma.com/usa/index.php


 


Hope you like it

Thursday, January 19, 2012

Sesderma Renews Its Image




Almost a year ago we presented a new logo!  The logo change was the first step in a complete rebranding that will take place.   We choose the slogan "listening to your skin" because our objective is to give your skin what it needs to stay healthy.

Now we are ready to present the design that will eventually mark the packaging of Sesderma products. Cul de Sac has followed a long Sesderma identity study to understand what our business philosophy is, and what makes us who we are.

The image to the right is an example of the packaging of the dermatological ‘HEALTH’ line. It is predominantly white, representing its therapeutic nature. The ‘BEAUTY’ line corresponds to our dermocosmetic line and is mainly colored. In addition, the NANOTECH logo appears on products which contain active ingredients encapsulated in liposomes. The logo shown here is a representation of a nanosome, and its designs consists of a series of concentric connected circles. The center contains the letters NT, referring to NANOTECH, a concept that from now on will identify nanotechnology at Sesderma. It is important to understand and know how to explain this because a large part of our products from now on will use nanotechnology.
Keep an eye out, because soon we will be re-designing our website to fit the new cooperate image.