Almost a year ago we presented a new logo! The logo change was the first step in a complete rebranding that will take place. We choose the slogan "listening to your skin" because our objective is to give your skin what it needs to stay healthy.
Now we are ready to present the design that will eventually mark the packaging of Sesderma products. Cul de Sac has followed a long Sesderma identity study to understand what our business philosophy is, and what makes us who we are.
The image to the right is an example of the packaging of the dermatological ‘HEALTH’ line. It is predominantly white, representing its therapeutic nature. The ‘BEAUTY’ line corresponds to our dermocosmetic line and is mainly colored. In addition, the NANOTECH logo appears on products which contain active ingredients encapsulated in liposomes. The logo shown here is a representation of a nanosome, and its designs consists of a series of concentric connected circles. The center contains the letters NT, referring to NANOTECH, a concept that from now on will identify nanotechnology at Sesderma. It is important to understand and know how to explain this because a large part of our products from now on will use nanotechnology.Keep an eye out, because soon we will be re-designing our website to fit the new cooperate image.
